The media-modeling tool was kicked into high gear two years ago when Chad Jacoby, senior manager of Nissan's Business Intelligence Unit, used years of Nissan's consumer research to build a computer model comparing the relationship of each phase of their "purchase funnel"--from awareness to purchase consideration to a transaction--to the phase before it.

FORBES: Ad Vantage

The University of Chicago's Graduate School of Business has claimed top spot in the Economist Intelligence Unit's 2007 ranking of full-time MBA programmes ( full report and methodology).

ECONOMIST: Which MBA?

Mr. Jain's proponents point out that Mr. Buffett's effusive praise for Mr. Jain's intelligence, character and business sense outstrips the kind words he showers on any other manager.

WSJ: In Ajit Jain's Successes, Some See Buffett Successor

"The rise stems from increased investment in information technology, particularly back-office and in fact call centres, " Gareth Price of the Economist Intelligence Unit told the BBC's World Business Report.

BBC: India sees jump in foreign investment

Since this NIE report reverses its earlier assessment on Iran's nuclear program, it raises more questions than it answers about the business of intelligence and understanding of Iranian political culture.

CENTERFORSECURITYPOLICY: Questionable intelligence on Iran

The Biological Weapons Convention would afford foreign intelligence services and business competitors access to many of the United States's most sensitive proprietary processes and data in the fields of biotechnology and genetic engineering all without contributing appreciably to the deterrence or detection of covert and illegal BW activities.

CENTERFORSECURITYPOLICY: Center For Security Policy

The implications for the Kenyan economy are huge, Patriba Thaker, the Economist Intelligence Unit (EIU) regional director for Africa told BBC's World Business Report.

BBC: Trouble ahead for Kenya's economy

IBM's software division will get an extra bump from the first full quarter of revenues from business intelligence software firm Cognos, which it acquired last November.

FORBES: Magazine Article

IBM's software division will get an extra bump from the first full quarter of revenues from business intelligence software firm Cognos (nasdaq: COGN - news - people ), which it acquired last November.

FORBES: IBM Plays Groundhog

In 2012, the House Intelligence Committee produced a report reaching similar findings and advising all U.S. companies against doing business with those companies.

FORBES: Soured U.S.-China Relationship Approaches Inflection Point