This result is particularly intriguing given common social norms at elite graduate business schools, norms that discourage or prohibit students from sharing their grades with recruiters.

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Other women in the article, such as Monica McGrath, a human resource consultant and adjunct professor of management at Wharton, believe a business built on female norms would also be more innovative when it comes to policy issues that relate to family.

FORBES: Masculine Norms In The Workplace Could Be Holding Women Back

The reason why I consider this a grand challenge is due to the difficulties of changing the situation and the norms of doing business across many companies.

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The Brazilian and Norwegian central banks recently told fund managers chasing their business to comply with American industry norms.

ECONOMIST: Fund management

Does its employee review process focus as much on getting along with peers and supporting cultural norms and supporting the company purpose as on meeting business objectives and getting measurable results?

FORBES

The amount of space required to feel comfortable is heavily influenced by cultural norms. (In the U.S. most business relationships begin in the social zone.) It also varies from individual to individual.

FORBES: Knowing When to Back Off

However, government has a legitimate and vital role to play in supporting an infrastructure encouraging of commerce, setting minimum standards for business conduct, incentivising desirable policies and practices, and penalising those who do not abide by societal norms.

ECONOMIST: In the pink

It is happening through business and social exchanges among nations - as well as the dovetailing of practices within countries with the emerging international norms.

CNN: Toward One World