Alvin Lieberman, a New York University Stern School of Business marketing professor, says the campaign makes sense.
FORBES: Thomson Reuters Touts "Knowledge Effect" In New Corporate Branding Campaign
He seems to have missed out on the trend for local business marketing, led by companies like Foursquare.
FORBES: Breaking: A Local Newspaper Chain That's Actually Making Good Money
Too often, business-to-business marketing is seen as second-fiddle or is overlooked entirely.
This is not just consumer products, but business-to-business marketing as well.
Russell Glass is CEO of Bizo, a business-to-business marketing firm.
When asked what the future of small business marketing would be, over 44% of NAWBO women said social media marketing and search engine optimization were the key.
FORBES: 10 Real Reasons Why 2013 Will Be The Year Of The Woman Entrepreneur
But as one who had spent his entire career focused on perfecting business-to-business marketing communications that is, on marketing to people at work it struck me like a lightning bolt.
Before joining Novell I practiced and refined the art and science of business-to-business marketing at small (Art Technology Group), large (IBM) and venture oriented (Internet Capital Group) firms.
First, before you even begin a Facebook presence for your business, you need three things, says Ramon Ray, founder of SmallBizTechnology.com and author of The Facebook Guide to Small Business Marketing.
That would be a fairly typical business-to-business marketing play.
FORBES: 'Make What Matters': Winning Rallying Cry from Makino
In fact, according to a new report from American Business Media , the Business Marketing Association, Junta42 and MarketingProfs, nine out of 10 B2B organizations now market with content.
Using social media for business marketing has been a hot topic for years now, but brands are still trying to harness the power of the digital socialsphere to discover the best ways to directly impact their bottom lines.
To discuss the evolving role of content, gyro Denver, in partnership with Forbes and in conjunction with the Business Marketing Association, recently hosted a CMO roundtable to address the importance of content and its relationship to brand equity.
FORBES: Content Creativity: Turning Point of View into Brand Equity
Fast forward and Nantucket Nectars was acquired by Cadbury Schweppes in 2002, and today it is part of Plano, Texas-based Dr Pepper Snapple Group (DPS), an integrated refreshment beverage business marketing more than 50 beverage brands throughout North America.
His method, simply put, was to use the words of insurance companies against them, with the hope of illustrating two realities: the reality of business marketing, where a pro-consumer position is desirable, and the reality of business economics, where a pro-consumer position might create a serious loss.
FORBES: The Method Activists: Why It's Hard to Say No to the Yes Men
The business of marketing is becoming vastly more important to business success over the past few years, particularly when marketing and sales are collaborative.
FORBES: What Oracle's Plan To Acquire Eloqua Means For Marketers
We touch all areas of the business including marketing, product management, business development, human resources, operations, finance and sales.
FORBES: 7 Tips For Accelerating The Rise Of Female Business Executives
Avi Dan is the founder of Avidan Strategies, a marketing consulting firm that specializes in business and marketing advice, agency search and compensation, and advertising strategy.
FORBES: What A.G. Lafley's New And Improved Procter & Gamble Must Do Now: Adapt and Change
Ronald Hill, a nationally recognized professor of marketing and business law who specializes in marketing to emerging markets at the Villanova School of Business.
FORBES: Why Consumers In Poor Countries Try Harder To 'Keep Up With The Joneses'
The management at ConocoPhillips has figured out exactly what its rivals at Marathon Oil concluded and acted upon only a couple weeks earlier: that by dividing the exploration and production business from the refining and marketing business, the sum of the two different operations (which attract different kinds of investors) are worth more than one integrated oil company.
FORBES: Today's Equity Dilemma: Micro Versus Macro Investing
And on to the business of marketing now, our regular feature called Ad Report Card.
She started her own blog, dishing out her own blend of business and marketing advice.
FORBES: The Education of an Entrepreneur, Episode 2: The Story of Danielle LaPorte
Tami Reller will lead business and marketing strategy for Windows including Surface and partner devices.
FORBES: Microsoft Shocker: Windows President Steven Sinofsky Out (Updated)
Those not in farmwork urgently need training in business and marketing to find new opportunities.
In a year or two when they graduate, they will have business, marketing, IT and other degrees.
"I was studying business and marketing in Leeds and I came home predominantly for next year, " he said.
Earlier today AMD's director of global business units marketing, John Taylor, joined us on our CES stage to talk chips.
ENGADGET: AMD shows off a reference device with a quad-core, x86-based Temash chip
There is no question that there is a hugely important social wave rolling across the world of business and marketing today.
FORBES: Facebook or Face-to-Face: The Real World Social Network Still Triumphs
He went on to Cornell University, where he joined the Zu, an Asians-only fraternity house, and majored in business and marketing.
应用推荐