Gerard Bermingham senior vice president of businessstrategy for Information Mosaic, wrote that without a defined cutover date, data coexistence could persist indefinitely.
But as information technology and businessstrategy became increasingly intertwined, they also felt they had a huge advantage over traditional management consultancies: their ability not only to formulate strategy in the light of the latest information technology, but also to install and manage the latest machines.
Not even Dan Blank, director of content strategy at Reed BusinessInformation (who oversees 300 bloggers, including Bird) understands what animates her quirky passion.
It should be part of a wider strategy of regularly disclosing fundamental information about the company and its business model from the progress of innovative activities to changes in the customer base.
The job of the people responsible for social strategy is to create the infrastructure for the business so that they can receive market and competitive information in real time and on an ongoing basis.