Another example of picking customers well is a home oil delivery service that seeks to win the business of a cluster of homeowners in a specific neighborhood who need deliveries on the same day.
By now they know the drill: Combine business and some editorial operations at a cluster of smaller papers while attracting big advertisers with a competitive cost per 1, 000 readers.
Not only must companies choose the right locations for long-term growth and scale economies, they must segment and cluster those locations appropriately given the company's specific business model.
And we gave them a boost with a contract from the Small Business Administration so they can counsel the small businesses that spring from this cluster on things like patents and exporting, and getting these revolutionary products to market faster.
Business travellers hoping for better views of the city and bay should consider the cluster of elegant hotel high-rises on the northern end of Marina Bay.
Now imagine that another article within that cluster also included the names of 5 people involved in starting the business, the name of the mayor of the town the business is in, the names of 4 other business owners located nearby the new business, and so on.