The 10 sessions will combine Champagne- and wine-specific topics with more general, practical business education, including marketing, human resources and brand management.
Zyman, leveraging his own successful thirty-year marketing career at such big-name firms as Coca-Cola (nyse: KO - news - people ), has focused here on the marketing part of business management and growth.
Business And Technology Experience Ray brings enterprise experiences honed from two decades of product management, management consulting, and technology marketing roles.
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But they also eat up scarce management time and marketing talent on lines of business that are unlikely ever to grow much.
He grew up on the database marketing side of the business and was eventually promoted to senior strategic management positions in account planning.
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We touch all areas of the business including marketing, product management, business development, human resources, operations, finance and sales.
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From business to working at some of the most world-renowned fashion houses in their marketing and event management departments, Gadsby led a life of full-tilt glamour that kept her moving throughout Europe before moving back to California and starting her own company, A Gadsby Affair, in 2009 and then the joining conference and events series specialists behind GAIIN.
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My academic background includes an MBA from Pepperdine University and completion of the Strategic Marketing Management Program at the Stanford University Graduate School of Business.
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To solve that problem, he divided up the resources from the various functions (sales, marketing, finance, product management, HR) and created a series of business units.
Step three requires more than simply understanding what the business does, it requires understanding what the business is and how to manage all aspects of it, including sales, marketing, accounting, logistics, management, HR, etc.
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Similarly, we also need to build strong partnerships with the IT department to ensure we have an integrated marketing management system that enables our ability to execute effective marketing while also supporting overall business and financial goals.
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In real world terms, the value of the New York Yankees brand is on display with successful business ventures outside of baseball, such as the stadium management company Legends and IMG College, which offers sports-marketing services to universities.
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