As prime minister, he sought to burnish his image as a conservative defender of a strong state.
For China, the economic accords form part of a broader push to burnish its image in Taiwan.
Now he continues to burnish his image as a micro manager (even store lightbulbs get the Mickey touch) while reinforcing his philosophy of personal service by personally addressing customer complaints.
Worried by opinion polls suggesting that foreigners regard Britain as backward-looking, and keen to burnish its image for dynamism, the Blair government is intent on presenting Britain as a modern, thrusting type of nation.
ECONOMIST: Nothing is sadder than trying too hard to be cool
Tantalising but outrageous attempts to glamorise smoking through billboards and films may largely be a thing of the past, but these days the industry uses subtler tactics to burnish its image as a business that, despite everything, cares about its consumers.
ECONOMIST: Smoking, governments and health: A wisp of public-spiritedness | The
In the years before the current rebellion started, Gadhafi even hired a public relations firm to burnish his global image as a statesman and a reformer.
But if Mr Obama really wants to burnish America's image abroad, he should consider the role of the gatekeepers.
In those years, Galeotti worked tirelessly to launch and burnish Armani's image.
While Curiosity's landing is bound to burnish NASA's image and improve its employee morale, the mission may provide only a temporary political boost for an agency that has struggled to chart a new course amid spending constraints, persistent legislative fights and last year's retirement of the space shuttle fleet.
As the Russian presidential election nudges ever closer we should expect to see dirty tricks and strange PR stunts: Putin and his cronies, as well as his growing numbers of detractors and opponents, are playing a rough and tumble political game and will make every effort to, respectively, burnish and tarnish the image of the once and future president.
In between, it's anyone's guess though rule-breaking is apt to burnish an artist's image.
WSJ: The Betrayal of Art by Artist-Vandals | Postmodern Times by Eric Felten
Is it most likely to burnish a tire to dirty corporate image?
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