Fighting continues in the region despite the JEM and local government signing a "goodwill and confidence-building" agreement earlier in February, according to the U.N.

CNN: U.N.: 15,000 flee southern Darfur

He earns goodwill by hiring residents, building community centers, paving potholed roads and digging water wells.

FORBES: Magazine Article

Lloyds has also learned that former building societies enjoy more of their customers' goodwill than do banks.

ECONOMIST: British banking