It becomes tempting to see online reputation and trust as a type of currency in this new collaborative market, and the reason is quite obvious- someone may be a well-respected seller on Fiverr but if they create a profile on Airbnb they will have to build their brand reputation from scratch.

FORBES: How To Profit From Your Reputation

To build your personal and institutional brand and reputation as a result of the interview.

FORBES: Connect

The time it takes for sellers to build a good reputation and a high level of brand trust on any service platform is crucial because a verified history of good feedback and comments is essential for any customer to make an informed choice.

FORBES: How To Profit From Your Reputation

To whatever extent BitTorrent can build a reputation as a legitimate media distribution platform, it doesn't help that its premium brand is The Pirate Bay, a file-search portal that declines to identify or filter out content that is shared without rights-holder permission.

ENGADGET: Editorial: Legal torrent sites are innovators of media consumption