And Buick dealers, who have subsisted on scraps for years, are well respected and savvy.
For much of the last decade Buick offered four different four-door, front-wheel-drive sedans with V6 engines.
Milton Berle's Texaco Star Theater, which debuted in 1948, later became the Buick-Berle Show.
The company wants to focus on four core brands: Chevrolet, Cadillac, Buick and GMC.
Buick ExcelleChinese auto sales growth has slowed but still registered 10.9 percent year-over-year growth in June.
Of the 180, 408 new vehicles Buick sold in the U.S. last year, 41, 000 were Veranos.
Tiger Woods brought sexy back to the Golf Channel this weekend, winning the Buick Invitational.
Along the way, the average age of Buick buyers in America fell from 76 to 64.
Then last year came the Regal, a familiar Buick name but in a totally unfamiliar package.
Cars like the Buick LaCrosse, for instance, are selling for thousands more than predecessor models.
The brands (Chevrolet, Cadillac, Buick and GMC) are the heritage, legacy and future of the company.
The men in the Buick followed Bryson while calling 911 to report the accident, it said.
Two of the three men in the Buick were treated for minor injuries, according to police.
On the drive out, the two boys would sit in the back of the giant Buick.
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Same goes for Iggy Pop and Royal Carribean, Aerosmith and Buick, the Clash for Jaguar.
Still, Buick's five models combined were outsold last year by single models from other automakers.
But many Buick buyers died, and younger people opted for SUVs and cooler European cars.
But Buick survived because of a strong following as a luxury brand in China.
This year, Buick tied for first place as the most reliable car in the world.
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Some Buick models and some small Chevys, for instance, have been branded for the Chinese market.
Sales of the Buick Verano, Chevrolet Cruze and Chevrolet Sonic small cars all rose by double digits.
Billionaire Kirk Kerkorian could care less about General Motors ' new Buick LaCrosse or Hummer H3.
Still, Buick draws many buyers from other GM brands, said Alexander Edwards, president of researcher Strategic Vision.
And the company's done well in fast-growing markets like China, where the Buick has been a hit.
In the U.S., Buick likely won't approach those numbers because the stodgy image clings to the brand.
Buick, though, remains the fastest growing major auto brand in the U.S., according to GM sales data.
The product line has aged, and corporate bosses have been trying to buttress the Buick brand instead.
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An example of a kind of a site that will benefit from this fund is Buick City.
For the third year, Buick is a major partner with the NCAA and its broadcast outlets, including digital.
It still had a somehwat cushy Buick ride, but it was head-and-shoulders above competitors like the Lexus ES350.
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