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They only became brown-bag brands after people who shouldn't have been spending money on them started snapping them up in a free-spending frenzy.
FORBES: Marketers Struggle To Reignite Badge Brands
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The more the rich get used to fawning service, the more the rest of us or rather, the rest of us who can afford to buy a sandwich rather than brown-bag it from home find we rather like it, too.
FORBES: In The Service Economy, Everybody Wants To Be Your Best Friend
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In your description of that tune, you say that you would pass the black - the brown paper bag test.
NPR: Getting 'The Message' from Hip-Hop Lyrics
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An ivory neoprene-and-leather dress with brown thigh boots and utility bag was a palette-cleansing reprieve from the color blocking in much of the rest of the show.
FORBES: Rag & Bone's Gypsy Caravan
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Prospective sell-side analysts should pretty much come in with a brown bag over their heads, eyeholes cut out of course.
FORBES: Dress for Success on Wall Street
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After the special aired, sympathetic children around the country reportedly sent candy to Charlie Brown he'd only gotten rocks in his trick-or-treat bag.
NPR: 'Great Pumpkin' Marks 40 Years on TV
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Silva, a pony-tailed woman with nails painted emerald green, made a small bag of brown and black cloth squares to hold the monkey, which is still too young to walk.
NPR: Monkey-Mothering 24-Hour Chore For Colombian Woman
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Net-a-Porter, an upmarket fashion website, now offers the option of having designer outfits delivered in a brown paper bag.
ECONOMIST: Easier for a camel