Companies that use CRM to bringtogether relevant information in separate teams can extend knowledge about a case, customer or scenario beyond what is stored in the system of record.
To this day it amazes me how this very American sport has the ability to bring our citizens together, enjoy their favorite teams as they compete with a great spirit and effort that has always defined not only the game, but our nation as a whole.
Both Big Data believers and skeptics think large firms will need teams of three to ten analysts to bringtogether the expertise needed to understand their data, think up innovative ways to use it, select the hardware and software and write the programs to get the information business users need.