The half-hearted approach is reflected in other oddities such as the government diktat that speed cameras must be painted brightyellow, and accompanied by conspicuous road markings.
The Mini was launched a year ago as a scaled-down, blue version of Google's brightyellow Search Appliance--essentially a rack-mounted server that businesses could plug into their network infrastructure for searching up to 100, 000 shared files and Web pages.
"There are certain campaigns that have very distinctive artwork to break through, " he says, citing the brightyellow background and bus in Fox Searchlight's Little Miss Sunshine ads as example.