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Bridgelux faces competition from large, established players in the LED market, including Dutch giant Philips Electronics and Osram, a unit of Siemens.
FORBES: Bridgelux Announces $20 LED Light
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Watkins now heads Bridgelux, a newish entrant in the LED lighting sector, and he had just returned from a trip to China.
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After some adjustments, Bridgelux will begin producing LED lights there this summer.
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Under the program, Chevron Energy Solutions will upgrade street lights with LED lighting technology from Bridgelux at no upfront cost to the cities.
FORBES: Connect
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The LED-lighting startup Bridgelux this morning unveiled a deal with a Chevron unit to finance the installation of LED lighting by city governments.
FORBES: Connect
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Watkins took over as CEO of Bridgelux in January this year.
FORBES: Bridgelux Announces $20 LED Light
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In fact, a new design recently launched by LED chip maker Bridgelux features spaces around the chips that its customers can use to incorporate sensors.
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But Bridgelux execs say they are focused on getting an affordable, high quality light on the market and they can do so more quickly than bigger competitors.
FORBES: Bridgelux Announces $20 LED Light
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Bridgelux, a venture-backed light-emitting-diode (LED) company based in Sunnyvale, Calif.
FORBES: Magazine Article
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It was a nice victory for Philips, which is in an LED technological arms race with big traditional rivals like General Electric and dozens of small startups like Bridgelux.
FORBES: Philips' LED Push
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Mark Van Den Berg, managing director at VantagePoint, says Bridgelux has been able to reduce costs ten-fold and improve performance (on a lumens per watt basis) at least three-fold since 2006.
FORBES: Magazine Article
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Bridgelux, an LED lighting company in Livermore, Calif.
FORBES: Bridgelux Announces $20 LED Light