This in turn normally leads to the branded company suing the generic manufacturer for patent infringement.
FORBES: The Times Reproduces The FTC's Flawed Position On Drug Patent Settlements
That would allow the branded company to support its prices, and hence profits, in the less price-sensitive bit of the market.
In the days before Snopes, let alone the ability for a false rumor to spread quickly in the digital domain, I was involved in another such misinformed groundswell movement perpetrated on a big-branded company.
In doing so it faces a public relations challenge: the US government in October branded the company a "security threat".
"Companies rely on branded drugs and anything that is seen to delay the generic competition is good for a branded maufactoring company, " he explained.
Hasbro (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company's world class brand portfolio.
As well as developing online films, in which the viewer unravels the story by navigating around mock-websites, DA2 has worked with Blast Theory, a company branded "theatre renegades" in 1998 for holding raffles and kidnapping the winners.
The company delivers branded personal navigation devices and software for smartphones and the automotive industry.
ENGADGET: Navigon MobileNavigator for iOS updated with augmented reality, safety camera features
Besides opening new branded stores, the company has also been busy expanding its product range, moving into both a bath-and-body line, perfumed essential oils and Italian hand-made leather goods.
John got a 32% share of Branded Boast, a spinoff company that would sell the clothing line in the U.S. Mr. St.
On the branded generics side, the company is heading full bore into novel drug delivery systems like the once-a-day version of Bayer antibacterial ciprofloxacin.
Not content to remain in the development business, Menon has also set up a company to sell branded furniture and lighting under his PNC initials.
FORBES: Arabia-Asia: P.N.C. Menon's Real Estate Empire Spans India and the Gulf
Originally founded in 1994 as 3DLABS, the company re-branded and joined with the Personal Digital Entertainment group of Creative Technology to form ZiiLABS in January 2009.
For the first time in years, the bags handed out to doctors here at the ACC meeting are not branded with any drug or company name.
Many of its brands are retailed through company-owned branded stores.
FORBES: Luxury ATM Dispenses Diamond Jewelry, Gold, Silver and Religious Jewelry
He ees three huge opportunities for the company in charging for branded pages, improving ad units and mobile.
So in the future, will every company have its own branded currency?
The company sells Starbucks-branded coffees and teas through arrangements with grocery stores as well as retailers such as Costco and Wal-Mart.
Could Facebook introduce a Facebook branded device built by HTC or another company maybe, but not likely tomorrow.
The company will close Best Buy branded stores in China to focus on its higher earning Five Star appliance stores there.
The company will also host a branded "Transform Your Treat" sweepstakes that gives consumers the chance to win a variety of valuable prizes.
ENGADGET: Transformers: Dark of the Moon Blu-ray due September 30th, 3D version later
The Petitioners asked the Court to review whether federal antitrust laws prohibit the settlement of patent litigation between a branded drug maker and a generic drug company which include a financial incentive for the generic company to hold off marketing its product for a time period.
FORBES: Campaign Against 'Pay-for-Delay' Drug Patent Settlements Suffers Setback at Supreme Court
Tesla Motors chief executive Elon Musk has branded a New York Times review of his company's electric saloon car as "fake".
The most impressive thing about the way it approaches branded entertainment is that, like everything else the company does, it is strategic.
FORBES: Inspired Ideas: How P&G Uses Branded Entertainment As A Strategic Tool
In late 2001 Johnston used the muscle of his Osco and Sav-on drugstore banners, which combined made Albertsons the nation's fifth-largest drugstore company, to roll out dual-branded stores.
Speculation has been that the company is going to launch a Microsoft-branded tablet.
FORBES: Microsoft: Barnes & Noble Spikes; Cooking Up A Windows Nook?
Matt Davis of Fiat USA says the rental-car deal, branded as ePass, grew out of brainstorming sessions where company officials debated how to deal with the car's 87-mile range.
WSJ: To Spark Buyers for Electric Cars, Drop the Price to Nearly $0
The company has a line of 20 Penthouse-branded accessories (like a French maid's outfit) that will be sold through the magazine, as well as at Penthouse.com and a few boutiques.
The security-minded folks at ZoneAlarm are branching out from their cozy nook in the software space into the wild world of hardware, with parent company Check Point announcing its first ZoneAlarm-branded wireless router.
ENGADGET: Check Point intros ZoneAlarm Z100G wireless router
Lastly, the company is highlighting it's newest Walkman-branded MP3 fitness headphones, the NZW-W270.
应用推荐