But when it comes to the brand world, saying it, doing it, and doing it believably so customers are truly engaged are three entirely different things.
The city's lavish spending on the expo is all the more striking given how lacklustre a brand World Expos (or World's Fairs as they are sometimes known) have become in the developed world.
Our acquisition of Marvel three years later combined Marvel's strong global brand and world-renowned library of characters with Disney's creative skills, unparalleled global portfolio of entertainment properties, and an integrated business structure that maximizes the value of creative content across multiple platforms and territories.
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The Olympics is the second most valuable brand in the world, after Apple, according to a report by Brand Finance.
So it would appear that given the fact that the most powerful brand ambassadors in the world are no longer brand loyal, I guess I have my answer to the question Is Brand Loyalty Dying A Slow And Painful Death?
He envisions a slimmed-down Ford Motor that pitches one mass market brand around the world: Ford.
Apple recently passed Google as the most valuable brand in the world.
On July 20, 1969, the NASA brand was arguably the most exalted, most talked about brand in the world.
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How do we fight for the value behind a brand when the world seems bent on seeking The Offer?
They just think they are doing them with style befitting a next generation challenger brand taking the world by storm.
The pivotal choice should not be about the thing in itself, but about the brand and its world of feeling, meaning, and emotion.
Most importantly, however, the toxic nature of the News of the World brand was in danger of contaminating the whole News Corp. operation.
"Virgin are trying to build the most respected brand in the world and an involvement with a great team will help that, " Branson added.
Ferguson to the new position of global vice president for Cadillac, giving him responsibility for growth and development of the brand around the world.
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General Motors is beefing up its senior leadership at Cadillac, adding a new vice president to oversee the growth of the luxury brand around the world.
When a person feels confident, healthy, happy and grounded in their own skin and within their personal brand, the world will most typically take note and respond.
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And Google needs bounce in their step after their pre-party was interrupted yesterday by news that Apple surpassed Google as the most valuable brand in the world.
"This is an unparalleled opportunity to showcase what has made the Resorts World brand a globally recognized success for the past several decades, " CEO KT Lim said in a statement.
The for-profit sector has been tarnished by minimal admission standards, low rates of degree completion, and high loan default rates, hardly the kind of brand association a world-renowned university would seek out.
And there is no doubt that among sporting events the Super Bowl is still the most valuable brand in the world, or that companies felt like they got a return on their advertising dollars.
The Playboy bunny is one of the most recognizable brand logos in the world, and the robe-wearing, pipe-smoking Hefner is a strong brand himself.
Today the world of brand licensing has become a kind of elaborate docking exercise.
Italian Briatore has already stated his intention to turn QPR into a world wide brand.
The Olympics provide an opportunity to build brand awareness around the world in just a matter of days.
The key to a powerful brand is an epic backstory that explains how the brand came into the world.
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General Motors wants to turn Chevrolet into its "foundation brand" around the world--a cheap car for the world's masses.
Many reports are stating this commercial scored big with women, too, AKA the most powerful brand ambassadors in the world.
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They are three of the most powerful brand champions in the world.
The BlackBerry brand name is perhaps one of the more recognizable brand names in the world and the company has 79 million subscribers worldwide.
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Blackberry is still a very respected brand across the developing world - but it is undeniable that it has lost its cachet in the US and Europe.
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