As they took the colorful tabloid, the harrowed travellers were taking part in a brand new newspaper war.

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He would not have survived as unchallenged ruler during a decade of war and peace if his brand of nationalism had not struck a chord with a lot of people.

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For the Maytag brand, Mr. Schiavone set up what he calls a "war room, " where designers can think about the "DNA" of the brand and how it might evolve.

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The PlayStation brand is Sony's biggest weapon in this war, and its reputation for being solid, reliable and safe is paramount to its chances of future domination.

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The post-World War II period perhaps marked one of the greatest periods of brand building and technological development in the United States.

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Like a broad-forces historian, he sets out to explain how a relative latecomer, starting out after Matsushita in the rubble of post-war Tokyo, should become a 20th-century icon with a brand name as well known around the world as Coca-Cola.

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But before a single war room phone rings, and prior to the donning of any brand new Nike team caps, a week at the scouting combine in Indianapolis (February 20-26), gives football fans the chance to punch up the NFL Network and join stopwatch-toting GMs in evaluating the latest crop of linemen as though they were livestock.

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