It is perfectly poised to tell complete brand stories through this brave new media landscape.
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Brand stories get told in layers to satisfy audiences who are casual or passionate.
Together, they can help you craft compelling brand stories for your own content marketing and integrated marketing efforts.
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The reality is that amid the new media frontier, the search for big brand ideas endures, but advertising is no longer the dominant driver to create and tell brand stories.
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Marketers have been telling brand stories for years through advertising, in-person brand experiences, and so on, but the art of writing those brand stories as effective pieces of online content is a challenge that few are trained to do.
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While the former position focuses on all that big data has to offer, the latter focuses on increasing consumer emotional involvement in the brand through social media and content marketing stories as well as on weaving the brand storyline into offline brand experiences and marketing initiatives.
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The folks at Pixar decided that its brand would focus on clever stories and beguiling characters appealing to children, and the children in all of us.
Video Albums contextualize users' video stories and are a brand-new way to simultaneously share collections of videos.
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Customers who have great experiences will also use social networks to tell those positive stories, amplifying affirmative feelings about your brand.
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However, some Facebook ads such as Sponsored Stories are in fact actual posts that a brand simply pays to distribute more widely, while others are brand ads with a notice that a friend likes the brand.
What success stories or mishaps have you seen with employees as brand ambassadors?
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The first mobile ads in March were "sponsored stories, " which would link back to a brand's mobile page.
Tennis sweaters were among the earliest Ralph Lauren success stories and are arguably what engaged those first customers with the brand.
Do franchisors use advertising and their investments in sports, television programs, magazine rankings to make their brand popular or is their franchise opportunity popular because of the numerous success stories of franchisees and happy franchisee customers buying a product or getting a service?
Lincoln brand started a Twitter campaign asking people to tweet their most memorable road-trip stories.
Good advertising has always told stories about brands, but now the business model itself is becoming the brand story.
The enterprise business model itself is how stories will be told, how brands will connect, and those designing the brand experience are the storytellers of tomorrow.
They use photos to tell stories, a built-in opportunity for the next wave of adtech startups around brand recognition in images, and are highly influenced by their built-in trust for the opinions of their peers.
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The biggest stories will be shaped, over months and years, by this new landscape of brand and startup collisions: the deals that get struck, the light-bulbs that go off, and the relationships that form at SXSW but last far beyond it.
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But generating those revenues ie. getting readers to pay to read news stories on computers, phones and tablets is a daunting task for papers that lack the brand recognition of a paper like the Times.
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