Likewise, if you look at the first famous bartenders guide, the Savoy Cocktail Book, Plymouth gin is called for in more recipes than any other name brand spirit.
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The fundamental and inescapable truth is this: If you own a brand and the founding spirit is no longer a force in energizing the brand, you will then need a way to fuel and renew the brand.
Technology has helped Firstpost leapfrog the established brands, but more the brand reflects the spirit of next generation names which are more attractive to the rising generation than the brands that defined earlier eras.
We aim to build a lasting brand that inspires a spirit of learning.
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Excessive administration neither serves the spirit of the brand nor the needs of customers.
It would derail the spirit of The Beatles brand to even try to do so.
Meanwhile, the spirit if not the brand lives on in splinter projects from the endlessly fascinating PC gaming scene to the East.
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In the spirit of Howard, the brand continued the tradition of customizing hundreds of bikes and cars.
With a brand name like Reebok backing them both in spirit and in finances, the sky is truly the limit.
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Review training materials and verify that they convey the spirit and the excitement of the brand to your associates from top to bottom.
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When I started out building the Robert Redd brand, I knew that I wanted to focus on the spirit of generosity as it related to bringing people pleasure.
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Chivas Brothers - which employs 600 workers at the plant and produces the world's second biggest-selling brand, Ballantine's - said it was investigating an accidental release of spirit.
But Japan coach John Kirwan has vowed to follow a brand of rugby that suits his squad and to bring out the "Samurai Spirit", and has targeted at least two wins from the tournament.
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