Over the past two years, the need for CIOs to extend core brand services to the multitude of new devices available on the market has exploded.
FORBES: Supporting Your Brand On Screens From 1 To 100 Inches
Now it is powering growth by being a pioneer in positioning its brand and services, with movement marketing.
Andrew Strickman, former senior director, global consumer marketing at Yahoo and now VP brand and creative services at Move Inc.
FORBES: Adam Bain, Kevin George Among Miami University Alumni Returning To The 'Cradle Of Marketers'
Apply the brand and its services clearly and directly to local life.
FORBES: How To Build Your Business In Hyper-Local Markets: Research, Relate, Reinvent
The list below instead comprises companies that have a high number of innovation references online as a proportion of all references to them, their brand products or services.
FORBES: Which Are The Five Most Innovative Tech Companies in America?
Specifically, we found that a Major Retailer, Samsung Mobile, and a Major Financial Services brand use paid media to extend reach by five times over their organic audience in a single week.
Among pages like Major Retailer, Samsung Mobile, and Major Financial Services brand, paid media can amplify average lifetime reach of all page posts in a week by between two and 24 times.
MessageVine develops own-brand instant messaging services for mobile phone operators that enable them to build a community of desktop and mobile messaging users, according to the company's Vice President of International Operations, Amit Rahav.
This subscriber base is larger than even the biggest American cable television company and would represent more than 90% of satellite television services for homes in the U.S. The combined company would use the EchoStar name and adopt the DirecTV brand for its services.
David May, director of global marketing at Goldman Sachs, argues that whereas firms can control almost every aspect of the brand of, say, a soft drink or a pair of shoes, in financial services the brand depends heavily on the people who are employed by a firm.
ECONOMIST: Banks are trying to develop better brands. About time too
Using social media to share information that your audience will find valuable whether or not they buy your product or services creates brand advocates who become some of your best customers.
FORBES: Should You Rethink What You're Doing on Social Media?
The Small Business Authority, is a brand of Newtek Business Services Inc. (NASDAQ: NEWT), Newtek Business Services has been in business for over thirteen years, servicing over 100, 000 business accounts in all 50 states.
The Co-operative said its expansion had been made possible after changes to the Legal Services Act, which allows a major brand to offer a range of consumer legal services previously only available from private solicitors.
However, GfK also points out that brand loyalty is enhanced and reinforced by the more services (read ecosystem) of a brand.
Comcast Cable is the nation's largest video, high-speed Internet and phone provider to residential customers under the XFINITY brand and also provides these services to businesses.
Just one of the other services provided by Brand Keys: Some advance notice so you can acclimate to the newest version of the digital world coming at you.
But as SaaS providers broaden their offerings, bringing various services under their brand umbrella, one factor will emerge as the driver of customer preference a consistent and intuitive user experience.
FORBES: The Key To Great Web Software Is A Consistent, Intuitive User Experience
Consumers throughout the world depend on the RCA brand to provide products and services that feature the latest technology and design, are easy to use, and deliver the highest value and longevity.
ENGADGET: RCA Mobile TV Tablet combines DTV with Dyle, arrives this spring for $299
And we have numerous services to offer, including: artwork, audience research, marketing and advertising, public relations, design, technological expertise, sales and distribution, brand association, community services, update and notification services, bundling, and of course, editorial.
FORBES: If an independent author can make big money, what's the point of publishers?
Brand building is essential for many industries, but historically professional services firms have been reluctant to invest in brand building.
The Rest of the World segment includes Ortel Mobile - virtual network operator offering mobile services though its own brand and partners.
Virgin is a so-called virtual operator, which leases network capacity from an existing operator and markets services under its own brand.
Her shtick: Figuring that most young companies had technology down, she could help them brand and position their products and services.
VoiceStream will offer messaging services under the AIM brand, while in Hong Kong it is ICQ which will be to the fore.
The company provides private insurance, Medicare and Medicaid managed care coverage to its customers, in addition to ancillary services such as prescription drug services through its Optum brand.
FORBES: UnitedHealth Group Is Worth $70 On Health Insurance Enrollments Growth
In order for the brand to have value beyond that, the company must find new ways to deploy the brand (on new products, services, etc.) to create value.
FORBES: Frequently Asked Questions About The Innovation Premium
Crimson Hexagon has already been using the software for which Mr. King received a patent in May to help companies understand the nuances of brand recognition via subscription and consulting services.
You want to brand yourself so that people think of you when they think of certain products or services and getting too far away from your brand can hinder that.
It is in fact taking it a step further by looking to market all these services under a single brand at a national level, instead of hedging its bets by just partnering with a carrier.
应用推荐