But now that all media has been digitized in one way or another, digital is the most competitive brand battleground and you see that playing out in the sheer volume of big brands that spend massive time and effort to make an impact on the digerati in attendance.

FORBES: SXSW Will Become the Largest Marketplace for Brands And Startups: The Revolution Begins Now

Thus, Mr Jobs hopes, Apple's growing but seamlessly integrated range of products, from entry-level stuff for kids to pricey boxes for professional designers or musicians, should make Apple the most revered brand in the digital home and in consumer electronics.

ECONOMIST: The halo effect

More than just aggregation, content curation is about discovering, compiling and sharing digital content that is relevant either to their brand, their audience or both.

FORBES: Curation May Be Hot But Creation Is Still Cool

Much like the presentation format, in which designers stage their models instead of having them walk, digital fashion shows can save time and money for a fledgling brand, or even one simply looking for flexibility.

CNN: Social media bring fashion to the masses