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In 1982, he launched Lexicon, which was among the first companies in the U.S. dedicated solely to brand naming.
NEWYORKER: Famous Names
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Describes the history of brand naming.
NEWYORKER: Famous Names
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The brand became the naming-rights holder of the Superdome in October 2011 as part of a deal that will last until 2021.
FORBES: Value Of Super Bowl Branding In And Around The Mercedes-Benz Superdome
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Soros also levied harsh criticism on US politicians and their inability to regulate the bulge brackets in the US. Without naming brand names, Soros told the Economic Times that the banking system has become too oligarchical.
FORBES: More Regulation of World Finance Needed, Says Soros
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These guidelines will work when naming a company, brand, label, or product.
FORBES: The Power of a Name: Branding Your Company for the Future
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He insists that once the economy improves, he'll brand numerous sections of Nationals Park with sponsorships, including a corporate naming-rights deal.
FORBES: Sports Business
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And the owner was shrewd enough to build a new facility and monetize those fan loyalties and corporate desires to plaster signage and naming rights on any and everything affiliated with the Redskins brand.
FORBES: Washington Redskins' Franchise Value: A Tale of History, Geography, Facility, and Personality