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"We thought we would have some success, but it's fair to say we were surprised at the speed which consumers in the UK adopted it, " said marketing director at the brand, Maurice Breen.
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"The technological capabilities of the HUAWEI Ascend P2 will enable our customers to have the fastest access to all their content, with speeds up to 150 Mbps on our brand new 4G network, " said Florence Paour, Device Marketing Director, Orange France.
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Nigel Currie, director of sports marketing and sponsorship at the agency Brand Rapport, said sports sponsorship by drinks companies was "invaluable" in the current economic climate.
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Mark Rein is a director at Acquity Group, a global brand ecommerce and digital marketing company.
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Andrew Strickman, former senior director, global consumer marketing at Yahoo and now VP brand and creative services at Move Inc.
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"It's important to take advantage of their downtime and let them promote their own brand, " says Ms. Fedro, director of entertainment relations and marketing for Tout.
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"If the strategy is to build bundled services, then yes, they should get rid of the Cingular name, " says Karl Barnhart, managing director at CoreBrand, a marketing communications company that measures brand value.
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"The Vera Wang brand does not sell her personal love story nor her marriage, but the soul of a New Yorker dedicated to offering women a luxury lifestyle brand, " said Leis, who is also a former director of marketing for Saks Fifth Avenue New York.
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The Pure brand is also proving successful in developing markets, said Pete McCaffrey director of marketing for Pure Systems.
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"Marketing is getting more experimental, more aggressive and more direct, " says Andy Glaser, brand director at Heineken USA, who adds that the four annual tracking studies the company performs show that its U.S. Open sponsorship improves its recall with customers.
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