Patek Philippe remains by far the leading haute horlogerie watch brand with 23.6 percent of brand interest share.
Compared to the previous year, the highest-end category of luxury watches, haute horlogerie, experienced a 7% increase in brand interest.
Along with Richard Mille, Vacheron Constantin and Patek Philippe also record the highest growth rates in brand interest year-over-year, with 26 percent and 10.2 percent, respectively.
Each brand captured consumer interest by being not just a new kind of experience, but the exemplar of that experience.
This would quickly dilute the value of the brand while decreasing our interest in new products.
This community of music enthusiasts and tastemakers is highly engaged and attracts significant interest from brand advertisers.
Investment banks must wrestle with the huge cyclicality, conflicts of interest and brand damage that their past choices have bequeathed them.
People's Revolution, the fashion public relations firm that counts Port among its employees, has seen a similar bump in both client interest and brand exposure.
Google's brand power is drawing interest from around the world, says Scott Webster, who, along with Jamie Hunter, runs a popular Android developers' blog, AndroidGuys.com.
To say that interest in the brand has been underwhelming would be a gross understatement.
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This fall, the NBA will continue to grow interest in its brand when the Miami Heat and Los Angeles Clippers play in the NBA China Games.
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At CNET, we've seen interest in the brand increase by over 800% in a year, based on our internal data, as it released a series of cheap Android phones that were actually rather good.
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Brand gives your salespeople a competitive edge in addition to price and gives sales and marketing a shared interest in the concept of brand.
Blogs are a prominent way to increase brand awareness, generate brand engagement, and entice genuine interest from your target market.
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Wal-Mart's "energized differentiation, " an advertising term for the direction a brand is going based on consumer interest, loyalty and momentum, dropped 50% between 2011 and 2012 among college-educated adults, it said.
Back in March I wrote Why Brand Managers Need To Take An Interest In Pinterest in which I laid out the fact that the person who makes the majority of household decisions, AKA women, are heavy users of Pinterest and they also trust what they see on Pinterest.
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He hopes marrying the adventures to mobile technology will renew interest in the Fighting Fantasy brand.
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Ultimately, celebrity-endorsed or not, the quality of the product and the underlying value proposition will need to fuel a sustained interest and excitement for the brand.
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Search interest in the iPhone device overtook interest in Nokia, the brand, around about January 2010, which actually means that the Nokia brand has incredible staying power.
In some cases, your Like implies an interest in everything posted by the brand liked, but, obviously, not always.
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Marvel has mastered the art of using their solo film franchises as not only storytelling vehicles for each solo player, but also as a large interconnected marketing machine that reinforces audience interest and awareness of the Marvel brand.
But the challenge is to maintain its prestige so that consumers would not lose interest and crave for a new elite brand.
The team built a model relating the amount of entertainment a participant experienced with both their viewing interest and their intent to purchase a brand.
In addition to significantly strengthening her online presence and brand, the blog has garnered a lot of interest and directly created several important relationships too.
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Facing a decline in fan interest, Nascar has sought to bring back brand identity, which helped fuel the series's rise in the 1950s and 60s.
It effectively decodes the mysteries of cultural success by boiling down culture into 24 separate interest genres and analyzing all the roles a brand can perform within them.
Previously a multitude of clubs who only had year-to-year interest to exploit rather than to develop the brand had held sway and they were devaluing the brand rather than enhancing it.
Consequently, for the first time since the days of the corner store (that was sustained or broken by a local reputation and word of mouth), virtually every brand must do what it says and act in the best interest of its customer set.
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Under brand names like Icesave, these banks offered online accounts with high interest rates that were often the best available in the market.
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Mark Buehrle, Josh Johnson and Jose Reyes are the three brand names in the trade, but each has varying levels of interest to the Blue Jays.
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