Search and discovery of rogue accounts via regular crawling of networks to identify brand risk and potential misrepresentation by outside parties.
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One in six said it was to learn what experiences other customers were having with the brand and a similar percentage said they were socially connected because they identify with the brand or want to share thier experiences with others.
In crafting a movement strategy for your brand, you need to identify an idea on the rise in culture and tie your brand purpose or brand benefit to it in a way that generates a true movement from within.
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The study of more than 20, 000 teen-agers will now ask smokers to identify the brand they smoke.
The designers showed styles similar to last season's but in updated colors olive-green along with white helping customers identify the brand again easily but also giving them something new to buy, Mr. Keledjian said.
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When you incorporate what you are sensing through taste, touch, smell, sight, and hearing, when telling the story of your brand, the reader can better identify with what you have experienced.
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If a brand-tracking firm can't identify a contraband toy sold online, how can unsuspecting parents?
Lloyd's brand, they argue, will suffer as underwriters identify less with the overall market than with the big corporates operating in it.
Consumers connect with brand names and when you disrupt their ability to identify and locate product, they will go to who they know consistently provides them what they need.
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With an understanding of why your customers use your brand as well as competitive brands, managers can identify what it really takes to be the first choice of their customers.
Interpol's newly created Pharmaceutical Crime Program aims to help health agencies, police and customs bureaus in countries around the globe stem the supply of bogus brand-name and generic medicines, as well as identify and dismantle the organized crime rings distributing them.
And, you know, if you look around the world's shelves right now, it's very hard to identify what's a single, strong Chinese brand.
When you identify that big idea you want to align your brand with, it should be one that fits your corporate identity and values an idea you can really believe in without being phony about it.
The strain of E. coli linked to the Farm Rich brand products is rare, and some laboratories still can't identify it.
Companies wanting to correctly identify the right influencers within their target audience (for brand advocacy or whatever strategic reasons) cannot and must not rely on Klout.
DailyCandy is holding a contest to identify three standout entrepreneurs and help in product development, brand-building and marketing to shape them to the DailyCandy standard of cool.
To whatever extent BitTorrent can build a reputation as a legitimate media distribution platform, it doesn't help that its premium brand is The Pirate Bay, a file-search portal that declines to identify or filter out content that is shared without rights-holder permission.
ENGADGET: Editorial: Legal torrent sites are innovators of media consumption
The ability to identify that one terrific, specific thing that consumers want and need that sets a brand apart still remains an unequivocal branding advantage.
The U.S. leadership inadvertently helped give bin Laden and his alQaeda movement a winning brand: what better praise to heap upon a terrorist in a cave than have the presidents of the United States identify him by name as the enemy!
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