Barclaycard is a multi-brand credit card and consumer lending business which also processes card payments for retailers and merchants and issues credit and charge cards to corporate customers and the UK Government.
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Give the brand credit for rolling out this amusing video featuring actor Ken Jeong, but how about asking Facebook fans and Twitter followers where their favorite bars are or simply what sports teams they are most passionate about and why?
Google also offers its own prepaid card that can be funded through any brand of credit card.
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Lloyds TSB, for example, has shelved plans to roll out its Evolvebank in the UK, and instead teamed up with Centrica, using that firm's well-established Goldfish credit card brand to create a online and phone bank.
Consumers will sign up for a credit-card brand if it is widely accepted as a means of payment.
The brand is also gifting Acetrax Movie credit to customers who buy a new 2012 Smart TV, offering the ultimate family entertainment this Christmas.
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Still, you can only redeem rewards and reap fringe benefits when using the company tied to your credit card, so brand loyalty is also a very important consideration.
MyWebCareer scores your professional online brand, much like FICO scores your credit.
The online pharmacy study is the latest update to MarkMonitor's quarterly Brandjacking Index, which tracks the abuse of corporate brand names in online scams designed to steal credit information, drive traffic to advertising sites or sell counterfeit goods.
His brand equity helped not only in securing long-term credit from machinery suppliers but also in hiring staff.
What's more, in my view the company has sullied its brand with questionable promotions, declining customer service and tight credit even for customers with stellar payment records.
Like the broader credit-card industry, delinquencies on store-brand or private-label cards are slowing.
The Payment Card Industry (PCI) standard was created by the credit card industry to protect the viability of their brand.
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The one-time motorcyle salesman can claim pretty much all the credit for transforming the sport into the huge global brand it is today.
It hoped that by starting the ball rolling it would brand collective-action clauses as a sign of a good credit, rather than of weakness.
The brand reputation a micro entrepreneur builds on any platform is a credit rating of trust- the higher the value, the greater the chance a customer will engage their services.
Yet another example of a company taking a calculated risk to set its brand apart is Cadillac which is suggesting that seekers of high performance cars give credit where credit is due.
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Mr Tapie, who has long been active in French business, sporting and political circles, sued Credit Lyonnais over its handling of the sale in 1993 of sportswear brand Adidas, in which he was a majority stakeholder.
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His data indicated, for instance, that people who bought cheap, generic automotive oil were much more likely to miss a credit-card payment than someone who got the expensive, name-brand stuff.
Driving hard bargains all the way, he has acquired at one time or another such financial brand names as Travelers Insurance, Shearson Hammill, Hayden Stone, Smith Barney, Commercial Credit, Loeb Rhoades, Salomon Bros. and finally Citicorp.
With a Chevron or Texaco gas-only card, which can be used only at that brand of gas stations, you can get a 10-cents-per-gallon credit on your billing statement, to be applied to future gas purchases.
Most of the obvious brand extensions, such as perfume, have been done to death, points out Cedric Magnelia of Credit Suisse First Boston.
Holders of Wells Fargo credit and debit cards earn up to 16 points for every dollar spent at more than 600 brand-name merchants through Dec. 31.
However, few people give Jobs credit for another breakthrough completely reimaging the way presentations are delivered and how executives tell their brand story.
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