Allen Adamson is managing director of the New York office of Landor Associates, a brand consultancy and design firm.
This article is by Tom Agan, managing partner and co-founder of Rivia, a new global innovation and brand consultancy.
FORBES: The One Big Thing Successful Innovators Do Differently
Switzerland tops the list as the best country brand globally, according to the Country Brand Index, out today from global brand consultancy FutureBrand.
Allen Adamson, managing director of New York brand consultancy Landor Associates, notes that having employees speak on behalf of companies can be a good move.
The annual report from the brand consultancy, released today, ranks the 50 most valuable U.S. retail brands, as well as the leading store brands from around the world.
FORBES: Interbrand Reveals the 'Best Retail Brands' of 2013 (And The Ones Losing Their Luster)
"The first rule of thumb is to fix what you've got, " says Allen Adamson, managing director of the New York office of Landor Associates, a brand consultancy and design firm.
"The Chinese need a Sony: a company that will stand for high quality, that will produce incredible amounts of innovation, " says Martyn Straw, president of brand consultancy Interbrand in New York.
"The Chinese need a Sony: a company that will stand for high quality, that will produce incredible amounts of innovation, " says Martyn Straw, the president of Interbrand, a brand consultancy in New York.
Research in 2008 by Cone, a brand consultancy, found that 79% of consumers would switch to a brand associated with a good cause, up from 66% in 1993, and that 38% have bought a product associated with a cause, compared with 20% in 1993.
He's still way too unfocused, opines Allen Adamson, managing director of brand identity consultancy Landor Associates.
The Cultural Traction report ranks brands based on VIBE, or those perceived to have the most Visionary, Inspiring, Bold and Exciting attributes, according to the WPP-owned global brand and marketing consultancy.
Robert Passikoff, CEO and founder of Brand Keys, a New York-based consultancy that specializes in brand engagement and loyalty, says most definitely yes.
FORBES: What? America's Favorite Brands Are Slimming Down, Too?
To add to its woes, a brand survey released by consultancy Added Value in March showed that Apple is perceived as less "inspiring" than it was three years ago.
Brand-tracking software and consultancy firm MarkMonitor set out to track down the Web sales of four toy brands that have been recalled in recent months by toy makers Mattel and RC2.
Brand-tracking software and consultancy firm MarkMonitor set out to track down the Web sales of four toy brands that have been recalled in recent months by toy makers Mattel (nyse: MAT - news - people ) and RC2.
In simplest terms, yes, for some, said Robert Passikoff, president of Brand Keys, a loyalty marketing consultancy.
FORBES: Crowdsourcing And Super Bowl XLVII: It's All Downhill From Here
"Some companies are just starting to understand the benefits of having their employees understand the internal CSR field, " says Chris Coulter, president of Globescan, a research consultancy on reputation, brand sustainability and trends.
But despite its strengths and its reputation with its customers, Jennifer Pigg, an analyst with the Yankee Group, a high-tech consultancy, reckons that the lack of a recognised brand could hold Equant back.
While Andy Milligan, a partner at business consultancy, Caffeine, and author of football business book "Brand it Like Beckham, " said that club owners, the Glazers, may go into "overdrive" in the next 24 hours to reassure global stakeholders that the club's stability, on the pitch, is not at risk.
Graduating in 1979 with a double major in electrical and electronics engineering, Hukku spurned offers from brand-name companies, preferring to cut his teeth with software services pioneer Tata Consultancy Services.
"If they did a hardware recall it would have much bigger brand implications, " says James Fox, chief strategic officer of Red Peak Group, a marketing consultancy.
应用推荐