With the Damon acquisition Thompson will try to apply his separate-brand concept to big, complicated motor homes.
The new model was developed to embody this brand concept, using Casio's years of experience creating technologies for shock resistance, waterproofing and slim-line design.
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Rbb defined the Breakout Brand concept, and then asked 25 questions aimed at bolstering the notion that people care about these brands, and discovering how they like to interact with the brands.
Brand gives your salespeople a competitive edge in addition to price and gives sales and marketing a shared interest in the concept of brand.
The team headed by Tomasz Bachorsky (Lead Designer, Volkswagen Brand) equipped the concept car with six individual seats in three rows.
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Before "Xbox Music, " there was " Zune Marketplace" -- while Zune (the hardware) was never anywhere near as successful as the Xbox brand is, the concept of tying the marketplace to a single product name seems confusing at best.
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The concept: Create brand lust in youngsters by way of word of mouth (or Internet) among trendsetters.
Lincoln luxury brand has revived and updated the concept of push-button gear selection, last seen in the U.S. in the early 1960s.
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At the 2012 Paris Motor Show, which opened last weekend, Audi unveiled its brand-new Crosslane Hybrid Coupe concept, which is powered by a 1.5L three-cylinder engine and two electric motors.
One brand that seems to approach the Apple Store concept is Land Rover.
Lexus, the premium car brand of Toyota, will unveil a new concept car at the Paris auto show.
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However, we do believe there is an opportunity here if it picks the right markets and can position the concept for long term growth and brand development.
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The Lincoln concept's interior expands on the brand's moves to project a sort of retro-modernism.
The technology in the Audi urban concept reflects the full capabilities of the brand, especially when it comes to ultra-lightweight construction.
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The duck concept, which has helped the Aflac brand become more widely recognizable, was created by the New York-based advertising agency Kaplan Thaler Group.
The first village to participate in the concept in 1996 was the appropriately named Brand, Austria in the eastern Alps, and it has remained the most popular rental among all the villages.
Of course Zingarevich would like to stay in the Premiership and take the necessary time to grow Reading as a brand, but instead he must deal with the concept that the glory of Premiership soccer must be earned, and that will lead to extra excitement and drama for everyone involved.
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Benson and Weber (the team sounds like a cigarette brand) explored how the military might domestically apply its concept of full spectrum operations, which cover everything from all-out war to counterinsurgency and nation-building.
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We were creating a new learning system, a new brand, and convincing some of our audience of a new concept, that 0-6 was the right time to start language learning.
But since September, quality perception of the brand has been relatively high, corresponding with the introduction of the concept stores.
The Baccarat building will also include a large hotel component, with a concept by the creator of Starwood's W Hotel brand.
Chrysler's 1998 Chronos concept signaled Chrysler's intent to try to move its brand upscale.
Brand Britain, therefore, relies on England's enthusiasm for the concept.
Perhaps the most groundbreaking airport hotel concept to recently make waves is Starwood Hotels and Resorts' Aloft brand.
But sometimes these "concept stores" are too close to other dealers with the same lead brand.
The brand wanted enough room to display 34 vehicles, including its big introduction the Furia Concept sedan, which made its world debut this week at the show.
Simple in concept and brilliant in its branding, from retail site to online service, the brand's reputation--and its sales--have soared since its inception.
The latest automaker talking about dealerships and the customer experience is Ford in its overhaul of its struggling Lincoln brand, which kicks off with the launch of the upcoming Lincoln MKZ sedan, introduced in concept form at the recent Detroit auto show.
The same concept should work equally well in other areas of the beverage business, especially if Starbucks can brand its juice concepts with a wellness message.
But that's because the concept of specifically designing arenas to allow corporations multiple ways to show off their products and promote their brand names is new.
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