-
Revenue climbed 27% on higher global volumes, offsetting bottom-line pressures from higher commodity costs, heavier investment on brand building and emerging markets infrastructure, and losses associated with the operations of bottlers that the company acquired last year.
FORBES: PepsiCo Beats Estimates With Strong Emerging Market Volumes
-
She is, after all, a marketable commodity and likely has more than one company associated with her brand.
FORBES: The Business of Being Lindsay
-
"The more of a commodity PCs become, the more reliance manufacturers will place on brand-name awareness, pricing and market segmentation, " says Stephen.
CNN: Getting Ready for Asia's PC Wars
-
Another responsibility given a brand is the price delta it must create between your company and the commodity rabble in your competitive set.
FORBES: Sudden death for brands
-
My thesis was as follows: Chinese companies looking to buy American companies are usually looking for a valuable technology or commodity or, to a much lesser extent, a strong brand name.
FORBES: How To Use America's Public Schools To Sell Your Business To A Chinese Company.
-
The high Aussie dollar is especially tough on a domestic brand portfolio that tilts toward cheaper labels. (Pardon me, Mr. Grange.) Australian commodity wine has been getting bum notices as it is, causing consternation-by-association among the better craft producers.
FORBES: Fosters Wine: Not Aging Well