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Investing in your brand, being your own best brand champion, or hiring a brand champion should be strategic imperatives.
FORBES: Be Your Own Brand Champion - Or Get One Now
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That is the role of brand champion and brand guardian.
FORBES: Be Your Own Brand Champion - Or Get One Now
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Who do you think is the best brand champion?
FORBES: Be Your Own Brand Champion - Or Get One Now
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In 2010 Swiss watch brand Audemars Piguet announced that legendary auto race champion Michael Schumacher would be their newest brand ambassador.
FORBES: Connect
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Chief Executive Victor Muller, an enthusiastic champion of the Saab brand, nonetheless was upbeat in a letter to shareholders.
FORBES: Saab Is Running Out of Money And Could Collapse
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For Bornstein, other fitness authors, and countless people in and around the fitness industry, that means a new brand of masculinity where men can champion a mutual cause: becoming the best version of yourself.
FORBES: Man 2.0: The Fitness Book That's Redefining Masculine
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The Hublot King Power Usain Bolt was developed in close consultation with the three-time Olympic champion and Swiss luxury watch brand ambassador.
FORBES: Hublot's King Power Usain Bolt
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Sauro Mambrini, head of Champion Europe, a global brand in sportswear whose head office is in Carpi, notes that its suppliers migrated from Italy to eastern Europe at the end of the 1980s, to Turkey a few years later and in the second half of the 1990s to the Far East.
ECONOMIST: Italian textiles and China
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Anthony's current relationships include Nike's Jordan Brand, PowerCoco sports drink and the supplement Isotonix Champion Blend Plus.
WSJ: Carmelo Anthony's Slam Dunk
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Jordan Brand, PowerCoco sports drink and the supplement Isotonix Champion Blend Plus.
WSJ: Carmelo Anthony's Slam Dunk
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Wade, an eight-time NBA All-Star and two-time NBA Champion, was a big asset to the Jordan Brand.
FORBES: Russell Westbrook Joining Jordan Brand is a Smart Move
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Luckily, the car did its bit and the tyre wall did its bit but coming just six days after the death of Henry Surtees, son of 1964 world champion John Surtees, who suffered a head injury during a Formula Two race at Brand's Hatch.
BBC: David Coulthard column