And many established high-end designers offer contemporary lines with some extra brand cachet, whether it's Donna Karan's DKNY or Marc by Marc Jacobs.
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The problem for carmakers is that every car buyer performs an extremely complex and unique equation involving style, performance, reliability, expectation, brand cachet and price.
Those looking to the pre-owned market for a less expensive way to obtain upscale brand cachet often find themselves paying dearly for the privilege in terms of steeper repair bills.
Think3's free training classes and comprehensive in-person help trumped any brand-cachet issues.
Then came the consequences of big success--the brand lost cachet.
The pioneering brand lost its cachet not long after Apple's 2007 release of the iPhone, which reset consumers' expectations for what a smartphone should do.
Neiman may now expand overseas, where its brand name already has cachet a move not without risk.
In addition Johnson has signed up Ellen DeGeneres a familiar, funny and friendly face to its ad campaigns, and bought a big chunk of Martha Stewart Living to gain access to that brand and its merchandising cachet.
Make no doubt about it, Flipboard as a brand has something of a cachet.
While there is an undeniable amount of egotistical cachet in driving a brand new car home from a dealership, choosing a pre-owned model is usually the better deal.
But their products are usually several times more expensive than domestic alternatives, partly because they work better, and partly because consumers are willing to pay a premium for the cachet of a foreign brand.
If house-brand shoes don't hurt Saks' cachet, its expansion into the provinces might.
Blackberry is still a very respected brand across the developing world - but it is undeniable that it has lost its cachet in the US and Europe.
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