Remember, people will forgive one or two blunders, but when they become a regular occurrence they also become a regular part of the brandpeople come to expect from us.
It will be the central hub of your online presence and will become the go-to place for people to learn anything and everything about your brand and writing business.
"The Guy Fawkes mask has now become a common brand and a convenient placard to use in protest against tyranny - and I'm happy with people using it, it seems quite unique, an icon of popular culture being used this way, " he says.