It will not necessarily expand, so much as defend you from loss of brand awareness.
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And for sheer impressions, sporting arenas offer the best opportunity to build brand awareness.
Chinese consumers have fairly high brand awareness of luxury brands, especially of Louis Vuitton and Gucci.
DirecTV is spending significantly on marketing and advertising to create brand awareness among Latin American consumers.
The greater the brand awareness, the less brand message frequency (and therefore advertising investment) is needed.
Wisnefski feels the online dominance will translate to off-court fame and increase his brand awareness.
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"So far, we've been in a niche segment and brand awareness is low, " says Garg.
When digital photography arrived, Kodak had the marketing muscle and brand awareness to quash any competitor.
The company now has the funds and a new brand awareness to go even bigger.
Interestingly, the post itself is an example of content-driven engagement that promotes brand awareness.
After one year our surveys show a big boost to our brand awareness.
Whether this ultimately rings cash registers, or even raises brand awareness or affinity, remains to be seen.
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StorageMart also builds brand awareness by awarding scholarships and making donations to charities on a regular basis.
We offer a 360 degree marketing approach to build brand awareness while developing new and existing business relationships.
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The company has strong brand awareness according to the report, and was the first to offer online booking.
However, instead of leveraging the high brand awareness of Liz Claiborne to drive traffic to its stores, J.
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The two exceptions, Giant and Shimano, suggest that the best Asian manufacturers could develop brand awareness, given time.
Brand awareness and likability will fluctuate up or down on graphs intended to make real such ethereal intangibles.
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But bulls put forward a few reasons for hope here including powerful brand awareness and large market share.
The Olympics provide an opportunity to build brand awareness around the world in just a matter of days.
Increasingly, shrewd marketers will put this sort of holistic brand awareness to work.
Blogs are a prominent way to increase brand awareness, generate brand engagement, and entice genuine interest from your target market.
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However, considering that the Windows Phone has little brand awareness currently, Nokia will need all the carrier support it can garner.
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Designer Rebecca Minkoff explained that brands and retailers have to be careful to balance brand awareness and return on investment.
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Instead, brand awareness is the only criterion many use to measure ROI.
Similarly, Welcome Break relies on the brand awareness among consumers of KFC.
CMOs believe social reveals consumer sentiment and improves brand awareness.
Social media builds brand awareness in ways that no other form of media can and reaches customers who would be otherwise unreachable.
That we will, in fact, have many more of them, not necessarily to drive sales but more as vehicles to create brand awareness.
Increasing brand awareness was the also goal for his startup, says Chris Mirabile, a founder of the Facebook location-based service The Hotlist.
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