This pursuit of positive brand association then is supposed to lead to increased profits.
That now defines the brand association that I have with BMW at large and the Park Avenue Dealership in particular.
FORBES: Measuring the Distance Between a Brand Promise and a Brand Experience
They claim to measure engagement, brand association, and motivation, among other metrics.
Companies must maintain "good housekeeping" during a recession, such as product quality and good distribution systems, but he suggests that clear brand association and leadership comes through communication.
The for-profit sector has been tarnished by minimal admission standards, low rates of degree completion, and high loan default rates, hardly the kind of brand association a world-renowned university would seek out.
And we have numerous services to offer, including: artwork, audience research, marketing and advertising, public relations, design, technological expertise, sales and distribution, brand association, community services, update and notification services, bundling, and of course, editorial.
FORBES: If an independent author can make big money, what's the point of publishers?
In an article earlier this summer on PandoDaily, titled Celebrities Will Drive the Next Wave of eCommerce, Jeremy Liew, a seasoned e-commerce investor from Lightspeed Venture Partners, argued that the pervasiveness of social media creates an opportunity to take celebrity endorsement from mere brand association to a direct acquisition mechanism.
FORBES: Celebrity Endorsements: 15 Minutes of Fame...Or Shame?
What Red Bull does get is another association between its brand and the very limits of human performance.
FORBES: Red Bull's Near-Space Jump Is Its Greatest Action Sports Exploit Yet
Unfortunately, a denial may strengthen the association between the brand and the rumor as it can alert consumers previously unaware of the rumor to it.
In 1949 the brand-new National Basketball Association included the Syracuse Nationals.
Fifa said the advert breached South African law "by seeking to gain a promotional benefit for the kulula brand by creating an unauthorised association with the 2010 Fifa World Cup".
The engine plant in Dagenham, as well as factories in Halewood, Merseyside and Bridgend, South Wales, will continue to manufacture parts on Ford's behalf maintaining an industrial association with the brand who once claimed how "everything we do, is driven by you".
BBC: Ford's Southampton and Dagenham closures mark end of era
At the very least, they are worried that association with the FIFA brand could damage their own.
FORBES: For Embattled FIFA, Lessons from the Salt Lake City Winter Olympics Crisis
The movie left me cold, and with all due respect, so does the association between the car brand and the late president.
FORBES: Honest Abe Lincoln: President, Martyr, Movie Star, Car Salesman
Those who are not part of the incentive program find association with the FORBES brand pays off in other ways recognition, freelance assignments, employment and more.
FORBES: Inside Forbes: Where's the News Business Headed in 2013? Follow the Price of Pixels
The move may make higher bids easier for media companies to stomach by allowing them to spread their payments and leverage their association with the Olympic brand over a longer period.
An association with the Visa brand helps a customer (bank and other financial institution) to attract consumers by providing them with a large network of Visa merchants and ATMs. Thus participation in Visa card programs is beneficial for banks and other financial customers.
Another means of a brand drawing attention to itself is by association with tennis if not active participation (think Robinson's Barley Water and Wimbledon).
According to Luc Bardin, group chief sales and marketing officer of top-tier sponsor BP, the biggest benefit is the association with such a powerful brand.
The danger is that your brand will lose its vibrancy in its association with Wal-Mart and that you will not have enough cash to innovate and improve the product.
Now, Wynn has decided to boldly attach his name and credibility to online poker in return for securing an association with the leading online poker brand.
FORBES: Billionaire Steve Wynn Makes Big Online Poker Bet With PokerStars
Of course, re-association might not always be possible for a brand as there may not be an upside that can be easily paired with a rumor.
We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans.
FORBES: Abercrombie to The Situation: Stop Wearing Our Clothes!
The divergence between Buzz scores in the US and UK suggests that US consumers have not paid close attention to the UK riots, or that they at least have not accepted the association that the UK media has made between the brand and the rioters.
FORBES: Despite Challenges, BlackBerry Buzz is Rebounding in the US
Ahmadinejad's odd fixation on the apocalypse may stem from his close association with Ayatollah Mesbah-Yazdi, a fire-brand cleric who advocates total separation from the West.
And today, according to magazine association Fipp, Forbes is the fastest growing global media brand of any kind over the last four years.
This week, in conjunction with the start of the Consumer Electronics Show (CES) held in Las Vegas, Nevada, Brand Affinity Technologies (BAT) announced a partnership with the Consumer Electronics Association (CEA) to provide photo services at the CES via its various FanPhotos and Fantapper platforms.
FORBES: Brand Affinity Technologies Brings Its Success In Sports To The Consumer Electronics Show
To discuss the evolving role of content, gyro Denver, in partnership with Forbes and in conjunction with the Business Marketing Association, recently hosted a CMO roundtable to address the importance of content and its relationship to brand equity.
FORBES: Content Creativity: Turning Point of View into Brand Equity
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