Instead, marketers can best reach Millennials by ensuring consumers have an easy way to create and share authentic content about their brand and products.
FORBES: Why Facebook May Not Be Enough For The Next Generation
Cuisinart, the food processor company, and Kohler, the privately held bathroom fixture maker, lend their name to resorts where people can experience their brand and products in style.
Why not put together a panel of customers for exploratory research, testing products concepts and spreading the word about your company, brand and products across the social Web?
FORBES: How Creating an Advisory Board Can Help You and Your Business
Politicians, grammarians and designers who brand people and products have noticed it, too.
For marketers, the research brings good news in the form of an acceptance to seeing advertising within video games as long as the games themselves are free and a willingness to see familiar brand names and products within games.
FORBES: Fowl Play: Angry Birds Help To Spawn Happy Tablet Gamers
The amplification took place among and from an ecosystem dedicated to the Apple brand and Apple products.
FORBES: Explaining the Religious Fervor Around Apple and Steve Jobs
The concept of growth in a high-volume, highly competitive market such as the online gaming space would seem like a monolithic feat to those indie game studios to push their brand and new products into the rankings of the top dogs (Zynga, etc).
FORBES: Kano Games Pushes For Innovation In The Social Gaming Realm
Social media is only as valuable as its ability to meet business goals such as aggregating and understanding social data and user preferences, building an online reputation for stakeholders, listening and engaging to increase loyalty and providing a means for like-minded consumers to engage about your brand and its products.
FORBES: Community Beyond Facebook: Making Every Brand Social
In order to speed their products to market, some companies skip the drug route and brand their products as medical foods or "nutraceuticals, " as the industry calls the huge category of over-the-counter nutritional supplements.
WSJ: 'Medical Foods' and Supplements for Brain Health Advance
Imitation of foreign brand name products and store chains is neither new, nor unique to China.
Her shtick: Figuring that most young companies had technology down, she could help them brand and position their products and services.
For retailers, pop ups shops combine traditional marketing with the excitement of a live event, enticing customers to interact with the brand and experience new products.
FORBES: Holiday Shopping Trends: Making A List And Checking In Twice
One report cites a company spokeswoman saying the site wants to take advantage of its Japan connections to transform itself into an e-commerce platform with a distinctly Japanese flavor, including Japanese brand products and a more Japanese look and feel.
In a multi-platform, multi-device world, our goal is a fluid branded experience with consistent and continuous engagement across our products and brand.
He is also credited with introducing new flavors and products, and expanding where Tabasco brand products are sold.
Gregg (HGG): This Indianapolis-based specialty retailer sells video products, brand name appliances, audio products and accessories, operating 228 stores in 20 states.
His dream is much grander: to create the world's biggest and best-known brand of infant-and-child products.
Rich Products two weeks ago announced a voluntary recall of certain Farm Rich and Market Day brand products because of the possible E. coli contamination.
The store-brand pharmaceutical and nutritional-products maker saw higher sales last quarter, but revenue missed estimates again.
Kate Spade is clearly a brand with stylish products and a great identity.
FORBES: Kate Spade Is A Brand Ready To Boom Around The World
How can a business plan incorporate a strong ethics code as it seeks to innovate, brand, and deliver its products and services?
FORBES: Tenet One of Eleven: Ethically Maximize Wealth by Guest Blogger Peter Milan
Therefore, Sony will also remain committed to strengthening its VAIO brand and introduce increasingly compelling products which offer new value propositions to the market.
ENGADGET: Sony S1 and S2 dual-screen Honeycomb tablets get official (video)
Consumers throughout the world depend on the RCA brand to provide products and services that feature the latest technology and design, are easy to use, and deliver the highest value and longevity.
ENGADGET: RCA Mobile TV Tablet combines DTV with Dyle, arrives this spring for $299
It said it "would be working closely with its suppliers to investigate this issue and to ensure that all Iceland brand products meet the high standards of quality and integrity that we specify and which our customers are entitled to expect".
In a statement, the company said it noted the FSAI's findings "with concern" and "would be working closely with its suppliers to investigate this issue and to ensure that all Iceland brand products meet the high standards of quality and integrity that we specify and which our customers are entitled to expect".
With their brand identity and some exciting new products in the pipeline, the high-capacity storage market looks like Iomega's to lose.
If necessary, you need to re-brand and re-position your products and services.
The first is its willingness to personalise its products and brand in the person of Steve Jobs, and the second, the astute skill of Jobs in performing his role as chief cheer leader.
FORBES: Mr Popularity: What Really Makes Apple, Steve Jobs an Online Powerhouse
应用推荐