What makes a brand strong though is the close alignment between internal brand identity and external brand image, what we call brand Integrity.
Most marketing experts believe that it takes between 5-10 separate instances of exposure to your brand name and image before prospective customers feel comfortable making a purchase decision with your company.
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Most industries have learned how to harness the power of the Internet, social media and mobile platforms to build their brand image and increase sales.
"An Internet company has to build its brand up from scratch, in terms of software, order fulfillment and brand image, " Netessine says of Amazon's dominance.
However, it will be interesting to see how the decision affects brand image and future subscriber additions.
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If Peter Moore (who runs our marketing) was here, he'd tell you about brand and positioning and image.
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The so-called Quiet Tuning elements are consistent with the brand image and generally easier and cheaper to pull off than a state-of-the-art engine.
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He says that they can help deliver a superior level of customer service, strengthening the carrier's brand image and differentiating them from competitors flying similar routes.
Not only can it can hurt stock value as it did with Steve Jobs, but it can also damage profit, sales, brand image and even employee morale.
Once on board, Braasch set to work on a brand image and marketing plan, even though Point One was months away from signing up its first customer.
We think Nike will be able to continue its momentum in the North American market in Q3 2013, on account of its superior brand image and strong marketing strategy.
American Express invites financial institutions to issue cards carrying the signature American Express logo and also to act as merchant acquirers on the Amex network by leveraging its infrastructure and brand image.
"Airlines select products to go on their planes that are consistent with their brand image and the celebrity chef is another factor that makes up a portfolio of an airline's brands, " says Jones.
"We have spent heavily to establish our brand image and didn't want to associate ourselves with anyone who would jeopardize that, " says Mitchell Handler, director of North American sales for Italian handbagmaker Francesco Biasia.
Yet it is known for species conservation and its brand image is closely tied to the beloved panda logo.
We believe strong customer stickiness and a brand image synonymous with innovation has enabled Apple to grab mobile phone market share despite heightened competitive pressure.
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Moreover, we believe Nike could recover its growth pace in China as it is taking steps to bring down its regional inventory levels, increasing its marketing activities to enhance its brand image, and realigning its product portfolio to suit Chinese preferences.
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He has done serious artistic work, directing acclaimed, slightly gritty films such as The Town and Gone Baby Gone, as well as work on changing his image and personal brand.
Sometimes, the men and women who are the advertisements for that brand can become consumed by the image and evolve into a pastiche of it.
We believe integrating the bottlers business into its own business and leveraging its strong brand image in carbonated soft drink market, Coca-Cola will be able to increase its revenues from national and international operations.
Among much else, SsangYong desperately needs to refresh its lineup and rebuild its brand image.
This posture keeps the company on the cutting edge of technology and builds its brand image while limiting investment risk.
She writes about image, brand and their inherent impact on the way we perceive the world on her blog.
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Factors such as strong brand image, acquisitions, and wide distribution network have contributed to this growth.
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Only if what you want to learn is how to destroy a brand fueled by your own personality and image.
That has helped preserve the brand's image of luxury and exclusivity.
Also falling were consumer scores for brand image, quality, credibility and perceived resale value, among other attributes, according to Brandimensions.
Strong brand image, geographical expansion, and new pricing and promotional policies in the North American factory business also supported the growth.
And the S8 comes from a brand that skews younger and cooler than Cadillac when it comes to its image and messaging in pop culture, which matters very much to young people with money.
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