"Because we can cross those cultural boundaries, there will be opportunities forus that may not exist for the person who is coming straight from a foreign culture, " she says.
So if a wigger is somebody who maintains this distance from black people, a wegro is somebody who actually has a sincere interest in the trying to transcend these artificial racial boundaries that have stood between usfor so long.
But it does demonstrate that brands are now finding innovative new ways to sell to us, blurring the boundaries between online and offline and for the first time using social media to truly influence our purchasing habits.