But the razzmatazz that accompanies Twenty20 - bouncy castles, face-painting, barbeque areas - has all been tried before.
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There were bouncy castles and stand-up comics, plus music from Dawud Wharnsby Ali a Scots-Canadian convert to Islam backed by drummers of both sexes.
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"We knew we were going to have to get creative and proactive, " says Julie Hamilton, whose franchise comes complete with bouncy castles and inflatable slides.
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