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For more than 150 years, Boucheron has held an esteemed place in the rarified world of haute joaillerie.
FORBES: Boucheron's 'Crazy' Collection of Ladies Watches
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While the 1980s and early '90s were dominated by power pieces from luxury brands such as Boucheron, today's looks are more individualistic.
WSJ: Off the Cuff Remarkable
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As well as artists creating mini masterpieces in jewelry, there are also fine jewelers Bulgari, Boucheron and Gripoix, to name but three collaborating with artists to create unique partnerships.
WSJ: Join the (Secret) Jewelry Club
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Its brands are Gucci, Bottega Veneta, Yves Saint Laurent, Alexander McQueen, Balenciaga, Brioni, Stella McCartney, Sergio Rossi, Boucheron, Girard-Perregaux, JeanRichard, Puma, Volcom, Cobra, Electric, Tretorn and Fnac.
FORBES: PPR Acquires Chinese Fine Jewelry Brand Qeelin
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Today the luxury division of PPR consists of Gucci, Yves Saint Laurent, Sergio Rossi, Boucheron, Bottega Veneta, Stella McCartney, Alexander McQueen, Brioni, and Sowind Group with Girard-Perregaux and JeanRichard.
FORBES: PPR's Shift to Luxury, Sports and Lifestyle Is The Result of Dramatic Consumer Growth In Asia
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For French jeweler Boucheron, who asked him to propose a design to celebrate its 150th anniversary, Mille came up with a predictably outrageous idea: 30 watches whose internal workings would be made from different precious stones.
FORBES: Magazine Article
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Together they transformed the company, increasing its revenues by 32% a year between 1994 and 2002, and forming the Gucci Group with the acquisition of labels such as Yves Saint Laurent, Boucheron, Balenciaga and Alexander McQueen.
ECONOMIST: A question of inheritance