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But more importantly you have to know how fast you are going - both vertically and horizontally.
BBC: Mars Curiosity rover success depends on 'crazy' landing
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Apple continues to introduce desired products and user experiences across a greater geography and price points, expanding its reach both vertically and horizontally.
FORBES: Apple Will Deliver Q4 with Very Bright Setup into FY2012
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Amazon.com has been expanding both horizontally and vertically, raising barriers that keep competition off its turf, as other successful web-based have been doing, including Microsoft (NASDAQ:MSFT), Google (NASDAQ:GOOG), and Oracle (NASDAQ:ORCL).
FORBES: Don't Cry for Amazon.com
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Amazon has been expanding both horizontally and vertically, raising barriers that keep competition off its turf, as other successful web-based companies have been doing, including Microsoft (NASDAQ:MSFT), Google (NASDAQ:GOOG), and Oracle (NASDAQ:ORCL).
FORBES: One Dotcom Angel Flying Too Close to the Sun