Just as the 1950s boom in car sales was fuelled when car companies lengthened the credit period on buying new cars from 24 to 36 months, so the decline in personal saving in recent years has much to do with the ease of borrowing.
Likewise, the company's FlashTrax looks just like an audiocassette: Stick in a multimedia card or memory stick, and you can play digital music on a car stereo or boom box.