Earnings at the Norwalk, Conn. online travel merchant are growing much faster than at larger rival Expedia, and Priceline's quick moves have pushed competitors on the defensive, as when they eliminated booking fees on airline tickets earlier this year.

FORBES: Magazine Article

According to the report, 7 Days has grown its bookings an average of 140% every year since 2006, monitors customer satisfaction, offers a loyalty program like US and European chains, and does the social networking thing. 7 Days uses its customer base and online booking platform to cross-sell airline tickets and car rental serives, so it benefits from a one-stop shopping convenience.

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