The deal calls for expanded production of McQueen's womenswsear and menswear lines by Gucci's manufacturers, a rollout of McQueen boutiques in London (a flagship store on Bond Street), Tokyo and New York (near Stella McCartney's shop by the semi-gentrified meatpacking district) and for Alexander McQueen ready-to-wear collections to be shown in Paris.

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The store at 173 Bond Street, was visited by royalty, nobility, potentates, tycoons, socialites and connoisseurs from around the world.

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That will certainly create a stronger bond between Chinese shoppers and the store.

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So far there's just one stand-alone store, on London's Bond Street.

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Leviev's sumptuous first store, in London on Old Bond Street, sits a stone's throw from Graff's on New Bond Street, and his second, in Manhattan, will be less than a block from Graff's new boutique on Madison Avenue.

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And long-time sponsor Smirnoff is spending its resources to promote its Bond tie-in through TV commercials, in-store displays and promotional events.

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