Not so with this one, a collaboration between Bombay Sapphire and New York-based fashion label Barking Irons.

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It was more an excuse for Soho House hotties of both sexes to hang out with a quasi-celebrity while sipping free product-placement Bombay Sapphire gin.

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The good news is that there are drink vouchers (two to a person), and there's a Bombay Sapphire bar where you can retreat to address these challenging questions in style.

WSJ: Storytelling's 'Now'

Housed as a collection of transmedia installations at collaborative sponsor Bombay Sapphire's festival pop-up House of Imagination (at 177 Varick St.), the program will feature interactive digital-media projects based on participatory narratives.

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One of them was on display when I visited the Storyscapes space, which was still very much under construction Tuesday evening, at the seventh-floor Bombay Sapphire House of Imagination on 121 Varick St.

WSJ: Storytelling's 'Now'

In fact, the event, featuring Bombay Sapphire, was titled "Why I Can't Write, " and was billed to me as a "Casino Royale" screening followed by something of an intimate discussion on overcoming writer's block.

WSJ: Like a James Bond Flick