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Disney CEO Robert Iger and ESPN chief George Bodenheimer will lead the ESPN contingent.
WSJ: Hottest Olympic Event: Wrestling for TV Rights
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John Skipper, who currently runs programming at ESPN, will take over from Bodenheimer as ESPN president.
FORBES: More Changes in Disney Executive Ranks
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"No one is holding a gun to anyone's head to participate, " says ESPN President George Bodenheimer.
FORBES: X-treme Economics
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Hats are also duly off to Anne Sweeney and George Bodenheimer .
FORBES: Bodenheimer Brings ESPN To U.K. On Sky
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Now ESPN head George Bodenheimer has announced that he will also be giving up his day to day duties.
FORBES: More Changes in Disney Executive Ranks
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"Chuck's technical expertise is second to none, " said Bodenheimer.
ENGADGET: ESPN EVP and CTO Chuck Pagano opens a new facility, sees 4K sports on the horizon
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Yet ESPN's president, Bodenheimer, insists the X Games are more of a "loss leader" than a major profit center, expensive to produce and "tremendously valuable to the company, " mainly for promotional purposes.
FORBES: X-treme Economics
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Added George Bodenheimer, Executive Chairman, ESPN, Inc.
ENGADGET: Comcast, Disney TV deal opens up access on multiple screens, tightens VOD strings
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Sweeny, president of The Walt Disney Company 's (nyse: DIS - news - people ) ABC television group and Bodenheimer, president of ESPN and ABC Sports, is bringing ESPN , the beloved sports channel of many an American football devotee, to the U.K, and dressing it up as ESPN Classic .
FORBES: Bodenheimer Brings ESPN To U.K. On Sky