The carrier has a well-known business model that, according to Prudential Equity analyst Bob McAdoo, doesn't always work.

FORBES: Southwest Going Nowhere

When Heat assistant coach Bob McAdoo called Florida a "basketball state, " it caught former Florida player and current Heat forward Udonis Haslem off guard.

NPR: Sunshine State Teams Gleaming In NCAA Spotlight

Southwest airlines stock tumbled after a Tuesday morning after Prudential Equity analyst Bob McAdoo downgraded the stock to "underweight" from "overweight, " citing problems with the airline's model that are not likely to be corrected soon.

FORBES: Southwest Stock Drops On Downgrade