"His Asian heritage is a plus, " says sports marketing expert Bob Dorfman of Baker Street Partners on Kim's global potential.

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"He's polarizing, a lot of people don't care for him, " says Bob Dorfman, a sports marketing consultant at Baker Street Advertising in San Francisco.

FORBES: Sports Business

"The key is getting them on these Web sites where the kids are, like Facebook and MySpace, " says Bob Dorfman, a sports business expert with Baker Street Partners in San Francisco.

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Bob Dorfman, a sports marketing expert at Baker Street Advertising in San Francisco, sees a versatile career ahead for Shaq, pitching anything from telecom and social media to cars and fitness equipment.

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Especially, notes sports marketing specialist Bob Dorfman of Baker Street Advertising in San Francisco, when the attraction of a manager extends no further than the occasional stroll to the mound to yank his pitcher.

FORBES: Sports Business