In launching the BMW Mini Cooper, Crispin convinced Playboy to feature the car as a centerfold.

FORBES: Marketing

Last year GM 's (nyse: GM - news - people ) Chevrolet Corvette as well as new entries like BMW's Mini Cooper, the Lincoln Aviator and the Volvo XC90, were sold almost exclusively to individuals.

FORBES: Fleet Favorites

Fiat's closest competitor is likely the Mini Cooper, from BMW, another iconic minicar reborn.

FORBES: On The Cover/Top Stories

Two brand new versions of the car are being built at the BMW factory at Cowley in Oxfordshire - a standard Mini and a more sporty Mini Cooper model.

BBC: Mini Classic in safety recall