According to Bloomgarden, dying unprepared results in a tremendous emotional and financial burden for surviving loved ones.
FORBES: HBS MBA Student Helps Prepare You For Death
Jess Bloomgarden, who plans a 2012 graduation from Harvard Business School (HBS), is building the TurboTax for death.
As she told me in a June 27 interview, Bloomgarden got the idea for her business after a grandparent died.
"Customers have been looking for smaller items that are more unique but of higher quality, " says Seth Bloomgarden, a gemologist at Belenky Brothers.
FORBES: Magazine Article
Bloomgarden, along with AfterSteps Chief Operating Officer and HBS classmate Emma Taylor, is working on the New York City-based business full-time this summer, as part of the DreamIT Ventures incubator program.
Bloomgarden decided there had to be a better way.
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