Mr. Johnson is the founder of Black Entertainment Television, a cable network he sold to Viacom Inc.
Aiming at Viacom-owned Black Entertainment Television, TV One intends to cater to what it sees as underserved 18-to-49-year-old black viewers.
Viacom's other television properties include UPN, Black Entertainment Television and TV Land, all of which have relatively small but growing audiences.
MSBET, Black Entertainment Television's cyber-collaboration with Microsoft, launched A Celebration of Black Culture in February to coincide with Black History Month.
CNN: Web has African-American historical, cultural treasures
To sign up cable operators and undercut the perception that the new channel would appeal only to blacks, Johnson shed the original name--Black Entertainment Television--calling it simply BET.
The president also sat down for exclusive interviews with Univision and Black Entertainment Television -- all part of an effort to get minority voters out to the polls November 7.
On top of Senator Clinton's comments about Martin Luther King and former President Clinton's fairy tale remark, there was also this remark yesterday from Robert Johnson, the founder of Black Entertainment Television, at a Clinton rally.
"I think John sees himself putting money into creating a revolution in the structure of media or high-tech companies, " says Robert Johnson, a Malone partner since 1980 and chairman of BET Holdings, which owns Black Entertainment Television.
David Miller, an analyst with Sutro, says that by the time the money changed hands, Fox Family went for 60% more, as a multiple of operating income, than Viacom paid when it acquired Black Entertainment Television in January.
Mr. ROBERT JOHNSON (Founder, Black Entertainment Television): As an African-American, I am frankly insulted that the Obama campaign would imply that we are so stupid that we would think Hillary and Bill Clinton, who have been deeply and emotionally involved in black issues when Barack Obama was doing something in the neighborhood, that I won't say what he was doing, but he said it in his book.
People joke that it stands for Bad Entertainment Television, and Aaron McGruder, a young black syndicated cartoonist, lampoons Johnson and BET regularly in his daily comic strip, The Boondocks.
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